Sometimes, having conversations with business folks feels like a never-ending cycle of complaints. I am one of those business folks (covers face).

 There is a challenge in every aspect of running a business in Nigeria, especially as a SME. I run a shoe business, and I have realized that running a business does not have to be synonymous with ‘everyday sufferhead’. So, I want to share a plug-and-play template every SME should key into.

Learn the best way to market your product(s).

Put your brand out there. Speak confidently about your product offerings from the hard work you have put into creating the product or venturing into the business. Maximize social media and run ads – make it a to-do.

Have your books and keep a close eye on them. 

Stop going with the ‘vibe’. You are hurting your business by mixing its earnings with your personal money. Track your cash flow – understand your business spending and how you make money.

Make your customers your marketers

Your customers are your best bet when it comes to sales. Referrals and recommendations are essential for SMEs; you need your customers to get that. Offer them impeccable customer service and a great product, and watch them become your loyal advocates.

Timing is your friend – be strategic with it.

Timing is your secret weapon. Capitalize on seasonal trends, plan sales events, and own the moment. Whether it’s sales, trendy dances, or songs, be the brand that knows when to shine.

 Entice people with storytelling.

If you are a Nigerian and you don’t know that people love stories, side-eye to you. Use text, audio, point of view, etc, to sell your brand and product using storytelling. Your videos, social media, and blog (if you have one) should make your offerings attractive. Let your business be the party people don’t want to leave. 

 Summarily, running a business requires a blend of strategic acumen and relational finesse – and you have them. If you don’t, you can develop them. Your business will grow, and you will be proud. I am rooting for you.

 Remember that if you need to commit to savings to reach a goal for your business, BucksTrybe is your go-to place. Its wallet feature for your personal savings and Communal Saving Plan for you and your like-minded business friends to save towards your business goals.

You can download BucksTrybe on your AppStore or PlayStore to get started.